# Behavioral Economics

## [Building a Successful Recurring Giving Program Using Behavioral Economics](/content/building-a-successful-recurring-giving-program-using-behavioral-economics/index.html)

How nonprofits can leverage behavioral economics to move people toward monthly recurring giving Did you know that recurring donors can be up to 4x more valuable than one-time donors? Online retention rates for recurring donors are north of 85% with the average recurring donor giving 42% more over the course of a year than a one-time donor. The evidence is clear - a successful monthly giving program can create a sustainable and scalable funding stream for your nonprofit. But the strategy on how to implement a successful monthly giving program is still unclear. Our understanding of the engagement, conversion and [here](/content/building-a-successful-recurring-giving-program-using-behavioral-economics/index.html).

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